About us

About us

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Start with the customer – find out what they want and give it to them.

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Our story

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Start with the customer – find out what they want and give it to them.

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Everything is designed. Few things are designed well.

About our products

Tony Fred, our founder and chief visionary, is the driving force behind our company. He is involved in every aspect of the business, from software development to marketing and customer experience strategies.

Mich Stark

Mich Stark is our COO and brings with him years of experience as a Commercial Director in the software industry. He has been instrumental in helping us transition to our new core business of pine furniture. Mich is one of the best minds in the industry.

Aline Turner, CTO

Aline Turner

Iris Joe, CFO

Iris Joe